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Are You Comfortable with Your Company Sitting Squarely in the Middle of the Pack?

“Okay” is a race to the bottom. When companies settle for okay, they start to compare themselves to other okay companies and they start to take comfort in their okay performance and their okay metrics. And slowly but surely, the distance between the excellent companies and the okay companies widens. And eventually, the okay companies are left competing on price and scrambling for the profit crumbs in the commodity basement of the industry.

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